Colours, fabrics and support details below. Free UK delivery.
Our women's pieces are being designed with support built in, not added on, so they work for training, fuller busts, long days on your feet, or just feeling held in.
Fabrics and support features are planned and will be confirmed on samples before launch.
27 shades in 7 families, from our signature greys and golds to richer jewel tones. Tap a swatch on any piece to see it in that shade. Final shades will be confirmed against lab dips.
Greys
Golds
Neutrals
Darks
Pinks & purples
Reds & earth
Greens & blues
Heavy organic cotton (planned, to be confirmed with supplier certificates) loopback, around 450gsm. Dropped shoulder with a drawcord hem that cinches to define the waist.
Logo: Small embroidered gull, 4cm, left chest.
Support level: None (outer layer).
Hidden padding: Optional thin 2-3mm chest padding in the lining, bonded edges designed so nothing shows (to be tested).
Shades (16): Gull Grey #B5B5B2
£42
Organic cotton (planned, to be confirmed with supplier certificates) French terry, around 400gsm. Sits at the natural waist, sculpted side seams.
Logo: Small tonal embroidered gull, 4cm, centre chest.
Support level: Light (optional).
Hidden padding: Optional bonded inner shelf panel with thin removable cups.
Shades (16): Bone #EDE8DF
£42
Organic cotton (planned, to be confirmed with supplier certificates) jersey, around 250gsm. Close fit, shaped waist, cropped above the hip.
Logo: Small embroidered gull, 3.5cm, left chest.
Support level: None.
Hidden padding: Heavy 250gsm jersey designed not to show through (to be tested).
Shades (16): Ivory #F7F3E8
£36
Organic cotton (planned, to be confirmed with supplier certificates) terry, around 450gsm, metal two-way zip. Princess seams shape the waist.
Logo: Small embroidered gull, 4cm, left chest.
Support level: Light (optional).
Hidden padding: Hidden thin pad pockets in the inner placket lining.
Shades (12): Mustard #D4A72C
£42
Organic cotton (planned, to be confirmed with supplier certificates) terry, around 420gsm. High rise, tapered leg, side-seam contrast piping.
Logo: Small embroidered gull, 3cm, left hip.
Support level: None.
Hidden padding: Wide soft high waistband, deep zip pocket.
Shades (13): Gull Grey #B5B5B2
£42
Organic cotton (planned, to be confirmed with supplier certificates) jersey, around 250gsm. Close fit, shaped waist, cropped above the hip.
Logo: Small embroidered gull, 3.5cm, left chest.
Support level: None.
Hidden padding: Heavy 250gsm jersey designed not to show through (to be tested).
Shades (16): Ivory #F7F3E8
£36
Made for training and gym-to-street. Baggy tracksuits with subtle hidden support, fold-over flares, sculpt bras and butter-soft pieces. Recycled performance fabrics are intended, to be confirmed with supplier certificates.
Recycled polyamide (intended, to be confirmed with supplier certificates) and elastane, opacity to be tested. V-contour waistband, sculpt seams, flat seams. 7/8 and full length.
Logo: Small tonal printed gull, 3cm, left hip.
Support level: Light compression waistband.
Hidden padding: Bonded double-layer contour waistband, gusset, flat seams, side phone pocket.
Shades (18): Ink Black #111216
£40
Recycled polyamide (intended, to be confirmed with supplier certificates) and elastane, 6" leg, V-contour waistband, side phone pocket.
Logo: Small tonal printed gull, 2.5cm, left hem.
Support level: Light compression.
Hidden padding: Bonded contour waistband, flat seams, side phone pocket.
Shades (15): Ink Black #111216
£32
Fitted and cropped, funnel neck, contrast sleeve tape, shaped waist hem. Fabric to be confirmed with the maker.
Logo: Small embroidered gull, 4cm, left chest.
Support level: Light (optional).
Hidden padding: Hidden thin cup pockets in the brushed lining, thumb holes.
Shades (12): Ink Black #111216
£45
Heavyweight French terry (planned, to be confirmed). Super-oversized dropped-shoulder fit. Thin bonded chest padding stays invisible from outside.
Logo: Small smart gull, about 3–4cm.
Support level: Light (hidden)
Hidden padding: Optional thin bonded cups in brushed lining — designed so nothing shows (to be tested).
Shades: Ink Black #111216
£48
Heavyweight French terry (planned, to be confirmed). Room through the thigh, cuff taper, soft high waistband.
Logo: Small smart gull, about 3–4cm.
Support level: None
Hidden padding: Wide soft waistband, deep zip pocket.
Shades: Ink Black #111216
£42
Matching oversized zip hoodie and baggy joggers. Gold contrast sleeve and side tape. Hidden chest support in the top.
Logo: Small smart gull, about 3–4cm.
Support level: Light (hidden in top)
Hidden padding: Hidden thin cup pockets in hoodie lining.
Shades: Plum #5B2C52
£65
Matching oversized zip hoodie and baggy joggers in chocolate brown. Gym-to-street heavyweight fleece (planned).
Logo: Small smart gull, about 3–4cm.
Support level: Light (hidden in top)
Hidden padding: Hidden thin cup pockets in hoodie lining.
Shades: Chocolate #4A2E1F
£65
Cropped boxy quarter-zip in soft fleece (planned). Sits above high-waist bottoms. Subtle invisible chest support.
Logo: Small smart gull, about 3–4cm.
Support level: Light (hidden)
Hidden padding: Optional bonded inner shelf with thin removable cups.
Shades: Burgundy #6B1E2C
£48
Oversized colour-block zip jacket — cobalt body, ivory sleeves. Y2K street-active vibe. Fabric to be confirmed.
Logo: Small smart gull, about 3–4cm.
Support level: Light (optional)
Hidden padding: Hidden thin pad pockets in brushed lining.
Shades: Cobalt #2A4DA8
£52
Super-baggy cargo joggers with side flap pockets. Heavyweight fleece (planned). Street-active silhouette.
Logo: Small smart gull, about 3–4cm.
Support level: None
Hidden padding: Wide soft waistband, cargo + side pockets.
Shades: Charcoal #1E1E1E
£45
Butter-soft performance fabric (planned). Fold-over waistband, gentle flare from the knee. Pilates / studio look.
Logo: Small smart gull, about 3–4cm.
Support level: Light compression waistband
Hidden padding: Fold-over double waistband, flat seams.
Shades: Blush #E8C4BE
£42
Butter-soft recycled polyamide blend (intended). V-contour waistband, sculpt seams, side phone pocket. Opacity to be tested.
Logo: Small smart gull, about 3–4cm.
Support level: Light compression
Hidden padding: Bonded contour waistband, gusset, flat seams.
Shades: Cobalt #2A4DA8
£40
Butter-soft matte fabric (planned). Longline coverage, medium-high support target (to be tested), removable pads.
Logo: Small smart gull, about 3–4cm.
Support level: Target: medium-high, to be tested
Hidden padding: Removable moulded cups, power-mesh lining, wide underband.
Shades: Burgundy #6B1E2C
£34
Butter-soft scoop bra for pilates and everyday. Light-medium support target (to be tested), removable cups.
Logo: Small smart gull, about 3–4cm.
Support level: Target: light-medium, to be tested
Hidden padding: Removable cups in hidden pockets, soft underband.
Shades: Ivory #F7F3E8
£30
Multi-strap racerback sculpt bra. Medium support target (to be tested). Recycled polyamide blend intended.
Logo: Small smart gull, about 3–4cm.
Support level: Target: medium, to be tested
Hidden padding: Removable moulded cups, wide brushed underband.
Shades: Emerald #1F7A5A
£32
Ruched sides, intricate cross-back straps. Butter-soft fabric (planned). Built-in shelf bra.
Logo: Small smart gull, about 3–4cm.
Support level: Light (shelf bra)
Hidden padding: Built-in shelf with thin removable cups.
Shades: Mustard #D4A72C
£28
Relaxed slightly cropped tank in soft jersey (planned). Easy layer over a bra.
Logo: Small smart gull, about 3–4cm.
Support level: None
Hidden padding: None — wear over a sports bra.
Shades: Bone #EDE8DF
£28
Seamless-feel butter-soft short-sleeve crop. Close sculpt fit for studio and street.
Logo: Small smart gull, about 3–4cm.
Support level: Light (built-in)
Hidden padding: Light bonded shelf panel.
Shades: Lilac #C3B1D6
£32
Butter-soft opaque bike shorts, 6" inseam, V-contour waistband, side phone pocket.
Logo: Small smart gull, about 3–4cm.
Support level: Light compression
Hidden padding: Bonded contour waistband, flat seams.
Shades: Cobalt #2A4DA8
£28
Lightweight soft run shorts with built-in brief and drawcord. Fabric to be confirmed.
Logo: Small smart gull, about 3–4cm.
Support level: None
Hidden padding: Built-in brief.
Shades: Harbour Navy #1F2E45
£30
Lightweight soft run shorts with built-in brief and drawcord. Fabric to be confirmed.
Logo: Small smart gull, about 3–4cm.
Support level: None
Hidden padding: Built-in brief.
Shades: Harbour Navy #1F2E45
£30
UK 6 to 18 (XS to 3XL). Hoodies and tees have a relaxed, oversized fit. Active pieces are intended to be close-fitting and true to size. A full size guide will follow once garments are made.
Colour is the heart of the range: tonal families of grey, gold, cream and charcoal, plus rich accents. We aim to match every shade across cotton and active fabrics. Final shades will be confirmed against lab dips.
The WEAR31 cap and beanie are unisex and shared with the main range.
Orders are open. Free UK delivery. Pick a piece above, choose your size and colour, then checkout with Stripe.
Buying for a child? An adult (18+) should place the order.