Women
Full women's page →Women: baggy tracksuits & active
Baggy oversized tracksuits with subtle hidden support, fold-over flares, sculpt bras, butter-soft crops and more. shop only — orders are open. Fabrics listed are
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Browse the range by style. Free UK delivery on every order.
New: Seagull emblemThe new main mark on hoodies, tees, crewnecks, tracksuits, a puffer, caps and bobble hats - plus three back designs.7 pieces →
One OffA one-off run: boxy basics in 12 colours plus black, with a tiny heat-reactive embroidered emblem.6 pieces →Vibrant ExtrasBright sunset-and-palms hoodies and sweatshirts.6 pieces →
Beach StyleSurf-heritage hoodies, tees and crewnecks with retro wave and sun graphics.3 pieces →TracksuitsFleece and windbreaker sets, sea, sun, moon and stars.12 pieces →
Patterned & Beach KnitsBold knitted-in patterns, plus high-neck jumpers (Drop 02).18 pieces →
South Coast KnitsBeach huts, shells, waves and seagulls, knitted in.9 pieces →
Caps & AccessoriesCaps, beanies, scarf and gloves.7 pieces →
Winter PiecesKnits, fleece, joggers and a long-sleeve tee for the cold coast.5 pieces →
JacketsWindbreakers, puffers, a bomber, a harrington and more.9 pieces →
New: Shirts, Polos & ChinosCamp-collar shirt, piqué polos, chinos and chunky woolly jumpers.7 pieces →
New: SmartOxford shirts, knitted polo, smart chino, merino, overshirt and blazer.7 pieces →
SophisticatedThe core range: quiet, heavy, washed pieces, plus the seagull + 31° emblem.5 pieces →New: Women ActiveBaggy tracksuits, flares, sculpt bras and butter-soft pieces.17+ pieces →Tile images:
Jumpers - every style
Find your jumper
About 30 jumper designs across five styles: beach, sophisticated, South Coast knits, patterned knits and high-necks.
Ribbed knit jumperWave-stripe jumperSouth Coast knits (9)Patterned knits (12)High-neck jumpers (6)Surf crewneck sweatshirtSophisticated knit
Click a picture to jump to it.
New - the named gulls
All categories ↑Four gulls, across the range
Every piece is now named after the gull it carries - Grumbles, Chip Raider, The Swooper or Side-Eye - with small embroidered emblems scattered on the chest, sleeve, cuff, cap front or hem. Each piece stays in its own collection below. Meet the gulls.
New gull piece
Grumbles Puffer · Navy
Gull: Grumbles
Quilted puffer. Grumbles on the chest and cuff.
£45
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
New gull piece
Grumbles One Off Set · Black
Gull: Grumbles
Black hoodie and joggers. Grumbles on the chest, cuff and thigh.
£79
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
New gull piece
Chip Raider Tracksuit · Tangerine
Gull: Chip Raider
Zip top and joggers. Tonal Chip Raider on the chest, cuff, thigh and ankle.
£79
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
New gull piece
The Swooper Tracksuit · Navy-to-Teal
Gull: The Swooper
Gradient zip top and joggers. The Swooper on the chest and thigh, 31° on the sleeve.
£79
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
New gull piece
The Swooper Hoodie · Aqua-to-Coral
Gull: The Swooper
Gradient hoodie. The Swooper on the chest and cuff.
£42
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
New gull piece
Side-Eye Bobble Hat · Lilac & Sage
Gull: Side-Eye
Ribbed bobble hats. Side-Eye on the cuff.
£20
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
New gull piece
Side-Eye Bobble Hat · Lilac & Sage
Gull: Side-Eye
Ribbed bobble hats. Side-Eye on the cuff.
£20
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
New gull piece
Side-Eye Bobble Hat · Lilac & Sage
Gull: Side-Eye
Ribbed bobble hats. Side-Eye on the cuff.
£20
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
- An illustrator will redraw each gull. Emblems may appear larger here than the planned 2.5–4cm.
Category 1 - new
All categories ↑One Off
One Off - a one-off run. Plain, colourful boxy pieces with one tiny embroidered emblem: a red circle, a black seagull over a South Coast wave and a circled 31°. The emblem thread is heat-reactive: designed to react to temperature — testing in progress.
New gull piece
Grumbles One Off Set · Black
Gull: Grumbles
Black hoodie and joggers. Grumbles on the chest, cuff and thigh.
£79
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
Grumbles Boxy Hoodie
Gull: Grumbles
Oversized, boxy fit. Tiny embroidered emblem on the left chest (about 6cm). Cobalt shown.
£42
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Chip Raider Tee
Gull: Chip Raider
Boxy fit. Tiny embroidered emblem on the left chest (about 6cm). Coral pink shown.
£36
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
The Swooper Cap
Gull: The Swooper
Six-panel cap with a small embroidered emblem on the front. Red shown.
£22
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Side-Eye Track Top
Gull: Side-Eye
Zip-through track top. Tiny embroidered emblem on the left chest (about 6cm). Teal shown.
£45
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Grumbles Joggers
Gull: Grumbles
Cuffed joggers to match the zip top. Small embroidered emblem. Sand shown.
£42
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Chip Raider One Off Set · All Black
Gull: Chip Raider
Hoodie, tee, cap, zip top and joggers in black, each with the small emblem. Black - all five pieces.
£79
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Chip Raider One Off Set · All Black
Gull: Chip Raider
Hoodie, tee, cap, zip top and joggers in black, each with the small emblem. Black - all five pieces.
£79
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Chip Raider One Off Set · All Black
Gull: Chip Raider
Hoodie, tee, cap, zip top and joggers in black, each with the small emblem. Black - all five pieces.
£79
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Tide Tim — Harbour Navy
Gull: Chip Raider
Hoodie, tee, cap, zip top and joggers in black, each with the small emblem. Black - all five pieces.
£79
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Tide Tim — Sea Blue
Gull: Chip Raider
Hoodie, tee, cap, zip top and joggers in black, each with the small emblem. Black - all five pieces.
£79
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
Tide Tim — Ink Black
Gull: Chip Raider
Hoodie, tee, cap, zip top and joggers in black, each with the small emblem. Black - all five pieces.
£79
Cobalt blue, Sunset orange, Sage green, Butter yellow, Sky blue, Coral pink, Forest green, Lilac, Red, Teal, Sand, White, Black
Emblem in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red). Thread colours and wash durability to be confirmed by the supplier.
The emblem is only ever a small embroidered mark (about 6cm, left chest or cap front) - never a large print. Heat-reactive embroidery thread usually shifts between just two shades; colours, wash durability and test certificates (OEKO-TEX/REACH) to be confirmed by the supplier in sampling. See the emblem.
Category 2
All categories ↑Vibrant Extras
Six bright sunset-and-palms pieces to wear with the sets. Fronts shown, each with the small seagull + 31° emblem.
New gull piece
The Swooper Hoodie · Aqua-to-Coral
Gull: The Swooper
Gradient hoodie. The Swooper on the chest and cuff.
£42
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
Chip Raider Hoodie · Palms at Sunset
Gull: Chip Raider
Coral hoodie with palms and a setting sun.
£42
Coral
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
The Swooper Hoodie · Rainbow over Waves
Gull: The Swooper
Turquoise hoodie with a rainbow over the sea.
£42
Turquoise
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
Side-Eye Hoodie · Surfboards
Gull: Side-Eye
Yellow hoodie with surfboards in the sand.
£42
Sunshine yellow
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
Grumbles Sweatshirt · Shells & Starfish
Gull: Grumbles
Pink sweatshirt with a shell and starfish.
£42
Pink
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
Chip Raider Sweatshirt · Dolphins
Gull: Chip Raider
Teal sweatshirt with leaping dolphins.
£42
Teal
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
The Swooper Sweatshirt · Sunset & Seagulls
Gull: The Swooper
Mustard sweatshirt with a sunset and seagulls.
£42
Mustard
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
The Swooper Sweatshirt · Sunset & Seagulls
Gull: The Swooper
Mustard sweatshirt with a sunset and seagulls.
£42
Mustard
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
The Swooper Sweatshirt · Sunset & Seagulls
Gull: The Swooper
Mustard sweatshirt with a sunset and seagulls.
£42
Mustard
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
Lolly Lottie — Harbour Navy
Gull: The Swooper
Mustard sweatshirt with a sunset and seagulls.
£42
Mustard
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
Lolly Lottie — Sea Blue
Gull: The Swooper
Mustard sweatshirt with a sunset and seagulls.
£42
Mustard
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
Lolly Lottie — Ink Black
Gull: The Swooper
Mustard sweatshirt with a sunset and seagulls.
£42
Mustard
Graphic or emblem in heat-reactive ink - designed to react to temperature - temperature-reactive by design
Category 3
All categories ↑Beach Style
Surf-heritage pieces with retro wave, sun and sea-life graphics in heat-reactive ink - designed to react to temperature — testing in progress.
Pick a design for your Surf piece
Seven themes, about 40 designs. Final artwork to be redrawn by an illustrator.
Category 4
All categories ↑Tracksuits
Matching sets: the new Sun & Moon Zip Set, sea, sun, moon and stars sets, pattern wraps, vibrant, white and black.
Plan: fleece sets first, windbreakers in spring. Tracksuits carry the small embroidered seagull + 31° emblem - heat-reactive ink doesn't suit shell fabric or pile fleece. Sold as a set or separately - to be decided.
New gull piece
Chip Raider Tracksuit · Tangerine
Gull: Chip Raider
Zip top and joggers. Tonal Chip Raider on the chest, cuff, thigh and ankle.
£79
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
New gull piece
The Swooper Tracksuit · Navy-to-Teal
Gull: The Swooper
Gradient zip top and joggers. The Swooper on the chest and thigh, 31° on the sleeve.
£79
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
Side-Eye Tracksuits · Vibrant
Gull: Side-Eye
Bright windbreaker and fleece sets.
£79
Hot pink, Turquoise, Sunshine yellow, Cobalt, Coral, Lime
Embroidered seagull + 31° emblem - not heat-reactive
New
Grumbles Tracksuit · Sea-Blue Wave
Gull: Grumbles
Crewneck and joggers with all-over breaking waves.
£79
Sea blue, White, Coral
Embroidered seagull + 31° emblem, or heat-reactive print - to be confirmed in sampling
New
Chip Raider Tracksuit · Yellow-Orange Suns
Gull: Chip Raider
Crewneck and joggers scattered with suns.
£79
Yellow-orange, Coral
Embroidered seagull + 31° emblem, or heat-reactive print - to be confirmed in sampling
The Swooper Tracksuits · Beach & Wave
Gull: The Swooper
Six hoodie sets: waves, sunsets, beach-hut stripes and seagulls.
£79
Sea blue, Sand, Navy, Turquoise, White, Teal
Embroidered seagull + 31° emblem - not heat-reactive
New
Side-Eye Tracksuit · Sun & Moon Zip
Gull: Side-Eye
Ombre brushed fleece, high funnel neck, short zip to the chest, tiny embroidered sun, rain, moon and stars.
£79
Sand gold, Midnight navy
Small embroidered circled 31° - ombre dye and embroidery to be confirmed with the maker
New
Grumbles Tracksuit · Plum Moons
Gull: Grumbles
Crewneck and joggers with crescent moons.
£79
Plum, Cream
Embroidered seagull + 31° emblem, or heat-reactive print - to be confirmed in sampling
New
Chip Raider Tracksuit · Dark-Blue Stars
Gull: Chip Raider
Crewneck and joggers with gold and coral stars.
£79
Dark blue, Gold, Coral
Embroidered seagull + 31° emblem, or heat-reactive print - to be confirmed in sampling
The Swooper Tracksuit · Sea-Blue Wave Wrap
Gull: The Swooper
Zip fleece with a big wave wrapping round the chest and back.
£79
Sea blue, White
Embroidered seagull + 31° emblem - not heat-reactive
Side-Eye Tracksuit · Sun Wrap
Gull: Side-Eye
Warm sand fleece with a band of orange suns.
£79
Warm sand, Orange
Embroidered seagull + 31° emblem - not heat-reactive
Grumbles Tracksuit · Moon Wrap
Gull: Grumbles
Midnight navy fleece with moons and a starry band.
£79
Midnight navy, Cream
Embroidered seagull + 31° emblem - not heat-reactive
Chip Raider Tracksuits · White & Black
Gull: Chip Raider
Clean white, grey, black and charcoal sets.
£79
White, Light grey, Black, Charcoal
Embroidered tonal seagull + 31° emblem - not heat-reactive
The Swooper Tracksuits · Fleece
Gull: The Swooper
Warm boxy hoodie or half-zip with joggers.
£79
Oatmeal, Mustard, Cobalt, Sand, Grey, Pale blue
Embroidered seagull + 31° emblem - not heat-reactive
The Swooper Tracksuits · Fleece
Gull: The Swooper
Warm boxy hoodie or half-zip with joggers.
£79
Oatmeal, Mustard, Cobalt, Sand, Grey, Pale blue
Embroidered seagull + 31° emblem - not heat-reactive
Harbour Harry — Harbour Navy
Gull: The Swooper
Warm boxy hoodie or half-zip with joggers.
£79
Oatmeal, Mustard, Cobalt, Sand, Grey, Pale blue
Embroidered seagull + 31° emblem - not heat-reactive
Harbour Harry — Sea Blue
Gull: The Swooper
Warm boxy hoodie or half-zip with joggers.
£79
Oatmeal, Mustard, Cobalt, Sand, Grey, Pale blue
Embroidered seagull + 31° emblem - not heat-reactive
Harbour Harry — Ink Black
Gull: The Swooper
Warm boxy hoodie or half-zip with joggers.
£79
Oatmeal, Mustard, Cobalt, Sand, Grey, Pale blue
Embroidered seagull + 31° emblem - not heat-reactive
Category 5 - jumpers
All categories ↑Patterned & Beach Knits
Wave stripes, sunbursts, checks, fair-isle, argyle and gradients - each with the small seagull + 31° emblem on the chest.
Seagull + 31° front, plain back
Grumbles Jumper · Retro Rainbow Stripe
Gull: Grumbles
Navy with retro rainbow stripes.
£45
Navy, Coral, Sunshine yellow, Turquoise
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Chip Raider Jumper · Pink-to-Red Gradient
Gull: Chip Raider
Hot pink fading to deep red.
£45
Hot pink, Red
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Seagull + 31° front, plain back
The Swooper Jumper · Coral Sunburst
Gull: The Swooper
Coral and cream sunburst.
£45
Coral, Cream
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Side-Eye Jumper · Sunset Stripes
Gull: Side-Eye
Pink, orange and purple stripes with a knitted sun.
£45
Coral, Hot pink, Lilac
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Seagull + 31° front, plain back
Grumbles Jumper · Wave Stripe
Gull: Grumbles
Yellow and blue wave stripes.
£45
Sunshine yellow, Royal blue
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Chip Raider Jumper · Zigzag Waves
Gull: Chip Raider
Yellow knit with blue zigzag waves.
£45
Sunshine yellow, Royal blue
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Seagull + 31° front, plain back
The Swooper Jumper · Checkerboard
Gull: The Swooper
Turquoise and navy checks.
£45
Turquoise, Navy
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Side-Eye Jumper · Navy Tiny Suns
Gull: Side-Eye
Navy knit covered in tiny gold suns.
£45
Navy, Gold
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Seagull + 31° front, plain back
Grumbles Jumper · Blue-to-Peach Gradient
Gull: Grumbles
Deep blue fading to peach.
£45
Royal blue, Coral
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Seagull + 31° front, plain back
Chip Raider Jumper · Sun & Wave Fair-Isle
Gull: Chip Raider
Sun-and-wave fair-isle bands.
£45
Cream, Coral, Royal blue
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
The Swooper Jumper · Pale Blue Argyle
Gull: The Swooper
Soft pale blue argyle.
£45
Pale blue, White
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Side-Eye Jumper · Oatmeal Green Stripe
Gull: Side-Eye
Flecked oatmeal with one green stripe.
£45
Oatmeal, Green
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Drop 02 preview
High-neck jumpers - sea, sun & moon
Roll-neck knits in the same theme as the tracksuits. Planned for a later drop, not the first launch.
Drop 02 preview
Grumbles High-Neck Knit · Knitted Sunset
Gull: Grumbles
Teal with a knitted sunset over the sea.
£45
Teal, Coral, Gold
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread being looked into - to be confirmed)
Drop 02 preview
Chip Raider High-Neck Knit · Wave Band
Gull: Chip Raider
Royal blue with a white wave band.
£45
Royal blue, White
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread being looked into - to be confirmed)
Drop 02 preview
The Swooper High-Neck Knit · Moons & Stars
Gull: The Swooper
Navy with crescent moons and stars.
£45
Navy, Gold
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread being looked into - to be confirmed)
Drop 02 preview
Side-Eye High-Neck Knit · Seagull & Sea
Gull: Side-Eye
Turquoise with a seagull over the waves.
£45
Turquoise, White
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread being looked into - to be confirmed)
Drop 02 preview
Grumbles High-Neck Knit · Row of Suns
Gull: Grumbles
Sand knit with a row of embroidered suns.
£45
Sand, Gold
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread being looked into - to be confirmed)
Drop 02 preview
Chip Raider High-Neck Knit · Waves at the Hem
Gull: Chip Raider
Cream with blue waves round the hem.
£45
Cream, Royal blue
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread being looked into - to be confirmed)
Category 6 - jumpers
All categories ↑South Coast Knits
Beach huts, deckchair stripes, shells, sandcastles, waves and seagulls - the seaside on our doorstep, knitted in.
How the patterned knits would work. The patterns are knitted in (jacquard or intarsia), not printed. The colour change comes from a small heat-reactive embroidered or patch logo - still to be confirmed with a maker. The emblem is embroidered, not heat-reactive, unless a maker can offer heat-reactive thread. Custom knitwear usually has higher minimum orders and longer lead times, so these may come in a later drop.
BackSeagull + 31° front, plain back
Chip Raider Jumper · Deckchair Stripes & Shells
Gull: Chip Raider
Deckchair stripes with shells and starfish; plain patterned back.
£45
Off-white, Navy, Turquoise, Coral, Sunshine yellow
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
The Swooper Jumper · Navy & Sand-Gold Stripe
Gull: The Swooper
Vertical navy, sand-gold and pale blue stripes.
£45
Navy, Sand, Pale blue
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
BackSeagull + 31° front, plain back
Side-Eye Jumper · Beach Huts & Seagulls
Gull: Side-Eye
Beach huts over waves with seagulls; plain patterned back.
£45
Off-white, Navy, Turquoise, Coral, Sunshine yellow
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Grumbles Jumper · Fishing-Net
Gull: Grumbles
Turquoise knit with a navy fishing-net pattern.
£45
Turquoise, Navy
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Chip Raider Jumper · Sand-Dune Gradient
Gull: Chip Raider
Sand knit fading to coral dunes.
£45
Sand, Coral
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
BackSeagull + 31° front, plain back
The Swooper Jumper · Sandcastle & Ice Creams
Gull: The Swooper
Sandcastle, bucket and spade and ice creams; plain patterned back.
£45
Off-white, Navy, Turquoise, Coral, Sunshine yellow
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Side-Eye Jumper · Waves & Seagulls
Gull: Side-Eye
Pale blue waves with seagulls overhead.
£45
Pale blue, White
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Grumbles Jumper · Beach Hut Row
Gull: Grumbles
Off-white knit with a row of pastel beach huts.
£45
Off-white, Pale blue, Sand
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Chip Raider Jumper · Scattered Shells
Gull: Chip Raider
Off-white knit scattered with navy shells.
£45
Off-white, Navy
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Chip Raider Jumper · Scattered Shells
Gull: Chip Raider
Off-white knit scattered with navy shells.
£45
Off-white, Navy
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Front logo
Chip Raider Jumper · Scattered Shells
Gull: Chip Raider
Off-white knit scattered with navy shells.
£45
Off-white, Navy
Patterns knitted in; small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed with a maker)
Category 7
All categories ↑Caps & Accessories
Caps with a small seagull + 31° emblem on the front, beanies, scarf and gloves.
New gull piece
Side-Eye Bobble Hat · Lilac & Sage
Gull: Side-Eye
Ribbed bobble hats. Side-Eye on the cuff.
£20
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
Core range
Side-Eye Beanie
Gull: Side-Eye
Deep-cuff beanie in washed tones.
£20
Grey, Cobalt, Faded mustard, Washed black
Embroidered logo (heat-reactive thread being looked into - to be confirmed)
Core range
Grumbles Cap · Washed
Gull: Grumbles
Washed six-panel cap with a tonal seagull + 31° emblem.
£22
Washed black, Stone, Navy
Tonal seagull + 31° emblem - print, patch or heat-reactive thread to be confirmed
Core range
Grumbles Cap · Washed
Gull: Grumbles
Washed six-panel cap with a tonal seagull + 31° emblem.
£22
Washed black, Stone, Navy
Tonal seagull + 31° emblem - print, patch or heat-reactive thread to be confirmed
Core range
Grumbles Cap · Washed
Gull: Grumbles
Washed six-panel cap with a tonal seagull + 31° emblem.
£22
Washed black, Stone, Navy
Tonal seagull + 31° emblem - print, patch or heat-reactive thread to be confirmed
Category 8
All categories ↑Winter Pieces
Heavier, softer pieces for the cold coast. Beanies, scarf and gloves are in Caps & Accessories.
Where the colour change goes. Knitwear, fleece and puffers carry small embroidered logos only - heat-reactive ink doesn't print well on chunky knit, pile fleece or shiny puffer shell, and it would crack or barely change. The heat-reactive 31° stays on pieces that suit it: the long-sleeve tee (printed) and possibly the caps (print, patch or heat-reactive thread - still to be decided after sampling). Heat-reactive embroidery thread for beanies is being looked into but isn't confirmed.
Category 9
All categories ↑Jackets
Lightweight shells and puffers, plus coach jackets, harringtons, a hooded windbreaker and bombers - new: Bomber Bertie and Mackerel Mick.
Heat-reactive ink doesn't suit showerproof shell fabric, so jackets would carry a small embroidered seagull + 31° emblem (heat-reactive thread to be confirmed).
New gull piece
Grumbles Puffer · Navy
Gull: Grumbles
Quilted puffer. Grumbles on the chest and cuff.
£45
Small embroidered gull emblems, scattered (not heat-reactive). Any heat-reactive version: designed to react to temperature — testing in progress.
Grumbles Track Jacket
Gull: Grumbles
Lightweight showerproof shell, sold with or without track pants.
£79
White, Sunshine yellow, Royal blue, Navy, Sage, Black
Embroidered seagull + 31° emblem - not heat-reactive
Core range
Chip Raider Cropped Puffer
Gull: Chip Raider
Short, boxy quilted puffer with a high neck.
£45
Navy, Washed black, Stone
Tiny embroidery only - not heat-reactive
Side-Eye Coach Jacket
Gull: Side-Eye
Boxy snap-front coach jacket.
£42
Small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed)
Grumbles Harrington
Gull: Grumbles
Classic harrington in a boxy, heavyweight-look fit.
£42
Small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed)
Chip Raider Hooded Windbreaker
Gull: Chip Raider
Packable hooded shell for the coast path.
£42
Small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed)
The Swooper Bomber
Gull: The Swooper
Boxy bomber with ribbed cuffs and hem.
£42
Small embroidered seagull + 31° emblem (heat-reactive thread or patch to be confirmed)
New
Bomber Bertie
Zip-front bomber with ribbed trims. Bertie dive-bombs pasties from a great height.
£75
Olive, Harbour Navy, Ink Black
Small embroidered seagull + 31° emblem
New
Mackerel Mick
Classic harrington with a tartan lining. Mick reckons he caught a mackerel this big. He didn't.
£75
Harbour Navy, Stone, Ink Black
Small embroidered seagull + 31° emblem
New
Mussel Mo
Classic harrington with a tartan lining. Mick reckons he caught a mackerel this big. He didn't.
£75
Harbour Navy, Stone, Ink Black
Small embroidered seagull + 31° emblem
New
Crab Cake Chris
Classic harrington with a tartan lining. Mick reckons he caught a mackerel this big. He didn't.
£75
Harbour Navy, Stone, Ink Black
Small embroidered seagull + 31° emblem
New - adults
All categories ↑Shirts, Polos, Chinos & Woolly Jumpers
Everyday pieces with a small embroidered gull: a camp-collar shirt, piqué polos, chinos in sand and navy, and two chunky woolly jumpers.
New
Deckchair Derek
A breezy short-sleeve shirt for the prom. Derek has been in the same deckchair since 1987.
£48
Sky blue, Cream, Harbour Navy
Small embroidered seagull + 31° emblem
New
Promenade Pete
Classic cotton piqué polo. Pete walks the prom twice a day, looking for dropped chips.
£40
Harbour Navy, Cream, Sea Blue
Small embroidered seagull + 31° emblem
New
Ninety-Nine Nigel
Cotton piqué polo in ice-cream pink. Nigel only ever wants the flake.
£40
Ice-cream pink, Cream, Harbour Navy
Small embroidered seagull + 31° emblem
New
Sandbank Stan
Straight-leg cotton twill chinos. Stan got stuck on a sandbank once and never talks about it.
£52
Sand, Stone, Harbour Navy
Small embroidered seagull + 31° emblem
New
Low Tide Lenny
Slim straight cotton twill chinos. Lenny only turns up when the tide goes out.
£52
Harbour Navy, Sand, Ink Black
Small embroidered seagull + 31° emblem
New
Cable Car Colin
Chunky cable-knit woolly jumper for windy seafronts. Colin rides the cliff lift up and down all day.
£55
Ecru, Harbour Navy, Bottle green
Small embroidered seagull + 31° emblem
New
Groyne Graham
Chunky ribbed fisherman-style woolly jumper. Graham sits on the same groyne and judges everyone.
£55
Bottle green, Harbour Navy, Ecru
Small embroidered seagull + 31° emblem
New
Saltair Sam
Chunky ribbed fisherman-style woolly jumper. Graham sits on the same groyne and judges everyone.
£55
Bottle green, Harbour Navy, Ecru
Small embroidered seagull + 31° emblem
New - Smart range
All categories ↑Smart
Oxford shirts, a knitted polo, a pleated smart chino, a merino roll-neck, a wool overshirt and a navy blazer. Tiny gull, grown-up cut.
Smart
Seaside Simon
Button-down Oxford shirt for the office or a wedding on the pier. Simon irons his feathers.
£48
Pale blue, White, Harbour Navy
Small embroidered seagull + 31° emblem
Smart
Sir Chips-a-Lot
Crisp white button-down Oxford. Very proper, until someone opens a bag of chips.
£48
White, Pale blue, Harbour Navy
Small embroidered seagull + 31° emblem
Smart
Rockpool Ron
Fine-knit polo with a tipped collar. Smart enough for dinner; Ron still pokes about in rockpools after.
£45
Cream, Harbour Navy, Ink Black
Small embroidered seagull + 31° emblem
Smart
Pleated Percy
Tapered smart chino with a single pleat and pressed crease. Percy likes everything just so.
£58
Charcoal, Harbour Navy, Stone
Small embroidered seagull + 31° emblem
Smart
Merino Mervyn
Fine merino roll-neck woolly jumper. Mervyn thinks he looks like a film director. He looks like a gull.
£55
Harbour Navy, Ink Black, Cream
Small embroidered seagull + 31° emblem
Smart
Steady Eddie
Heavy wool-blend overshirt with two flap pockets. Eddie never flaps, even in a force eight.
£58
Charcoal check, Harbour Navy, Stone
Small embroidered seagull + 31° emblem
Smart
Sir Squawks-a-Lot
Unstructured two-button wool blazer with patch pockets. Sir Squawks-a-Lot is the poshest gull on the pier.
£89
Harbour Navy, Charcoal, Stone
Small embroidered seagull + 31° emblem
Smart
Bowline Bill
Cream oxford cloth button-down with a tiny navy seagull on the chest. Bowline Bill never misses a pier walk.
£48
Cream, Harbour Navy, Ink Black
Small embroidered seagull + 31° emblem
Category 10
All categories ↑Sophisticated - core range
Quiet, heavy and washed: boxy 450-500gsm hoodies (target spec), a snap-neck knit and the small seagull + 31° emblem.
Core range
Chip Raider Hoodie · Washed Off-White
Gull: Chip Raider
Boxy heavyweight hoodie with a tiny seagull + 31° emblem at the nape.
£42
Washed off-white
Tiny tonal seagull + 31° emblem at the nape; a heat-reactive back print is to be confirmed in sampling
Core range
The Swooper Hoodie · Faded Mustard
Gull: The Swooper
Same boxy, dropped-shoulder build with a tiny seagull + 31° emblem on the chest.
£42
Faded mustard
Tiny tonal seagull + 31° emblem - heat-reactive option to be confirmed
Core range
Side-Eye Hoodie · Cobalt
Gull: Side-Eye
Washed cobalt heavyweight hoodie with just the small seagull + 31° emblem.
£42
Cobalt
Tiny tonal seagull + 31° emblem - heat-reactive option to be confirmed
Jumper
Grumbles Snap-Neck Knit
Gull: Grumbles
Short, boxy knit with a button placket at the neck.
£45
Stone, Cobalt, Oatmeal
Tiny embroidery only - not heat-reactive
The core range spec
- Fit: oversized and boxy, dropped shoulders, ribbed cuffs and hem.
- Fabric (target spec): 450-500gsm garment-dyed heavyweight cotton planned for the hoodies (to be confirmed with the maker), washed for a soft, lived-in feel. Not yet confirmed with a maker.
- Graphics: the small seagull + 31° emblem on the chest, plus back design A (nape mark), B (wave lines) or C (ghost gull).
- Knit and puffer: tiny embroidery only - no big prints.
- Colours: washed off-white, faded mustard, cobalt, stone, navy, grey and washed black.
Where the colour change goes in the core range: a tonal back design on the hoodie could be heat-reactive (a tone-on-tone ink designed to react to temperature - temperature-reactive by design). The knit, puffer and beanies carry small embroidered logos only. Fabric weight, dye and maker are all still to be confirmed.
Buy now
Cold water blue. Warm sand red.
Buy now and we will email you when WEAR31 launches.
Heat-reactive print: designed to react to temperature — testing in progress. Colour-change video coming soon. Free UK delivery on every order.
Prices shown are prices. Any price will be the total you pay for the item - WEAR31 is not VAT registered, so no VAT is added. Delivery costs will be shown before you pay. Free UK delivery on every order.